an honest shot: Photographing Chouinard Equipment

3MIN |brand film | patagonia stories | EDITOR | 2023

In the early '70s, Gary Regester got an inside look at Chouinard Equipment while taking photos for a class assignment. This photo essay from the Spring 2023 50th anniversary Patagonia Journal resurfaces his photos and shares how he unwittingly helped Patagonia arrive at a more journalistic approach to commercial photography. Or what Patagonia’s founder, Yvon Chouinard, calls “an honest shot: real people doing real things.”